House of XM planned and delivered a memorable tour for the launch of the Barrfly mocktail brand. We were decked out in our best suits and smiles to meet Quebeckers at sporting events all summer. The events were selected to reach millennials and Gen Z consumers and the interaction was meant to be memorable and encourage consumers to adopt the product as a great healthy (vegan, low sugar) & festive alternative to consuming alcohol.

The fashion truck and crew activated 15+ event days and 11+ guerilla high-traffic locations around major events in Montreal and Quebec City.