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PS5 - NHL ALL-STARS

Sony Playstation Brand Activation.

PS5 - NHL All-Stars

Sony PlayStation seized the opportunity at the 2024 NHL All-Star Fan Fair to promote the PS5 gaming console.

The activation included:

  • Interactive Photo booth
  • Gaming Demos
  • Meet & Greet with Tom Wilson from the Washington Capitals
  • Brand Ambassadors

The PS5 activation garnered attention, boosting brand visibility and generating positive feedback from attendees, effectively leveraging the excitement of the NHL All-Star Fan Fair.

Through a concise yet engaging activation, Sony effectively showcased the PS5's features and connected with hockey fans, leaving a lasting impression at the event.

Meet & Greet with an NHL All-Star

15K+ Total Engagements

1.5K Total Photos

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McDonald's McFlurry Brand Activation.

SIAKAM SWIRL MCFLURRY®

We threw a PR launch party for the Siakam Swirl McFlurry - a limited-time offer treat inspired by the Toronto Raptors' basketball sensation himself. With 70 VIPs in attendance, it was an epic launch party!

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