OUR WORK

A rooftop sunset experience that put McDonald's cold beverages at the center of culture.

Skiers are invited to test their fate with the destiny game or showcase their skills in the snowboarding challenge to win some awesome swag.

Pedigree created a pop-up to launch the new Pedigree Drizzlers

Sony PlayStation seized the opportunity at the 2024 NHL All-Star Fan Fair to promote the PS5 gaming console.

We threw a PR launch party for the Siakam Swirl McFlurry - a limited-time offer treat inspired by the Toronto Raptors' basketball sensation himself. With 70 VIPs in attendance, it was an epic launch party!

Sandro Paris created a pop-up to amplify their store launch in Montreal

A complete restaurant transformation bringing Shania Twain's country aesthetic to McDonald's for the "All Dressed Up" campaign. We created an immersive pop-up experience featuring custom leather and denim design, signature photo moments, and multi-faceted entertainment programming that successfully merged two iconic brands.

In one month, from the design of the activations to the logistics, HXM managed to orchestrate a tour across Quebec.

Within our work with General Mills Canada, HXM built two custom Liberté sampling trailers that have completed both regional and national tours.

MediaCom and the M&M’s brand team approached us to ideate a larger than life OOH installation.

Turning social media’s obsession over Mercury Retrograde into an opportunity for brand love: by counteracting the chaos of Mercury Retrograde and reinforcing the bubble of happy.

Heineken recently completed a dynamic sampling program to promote its brand and generate excitement for the upcoming F1 event.

Delivered a memorable tour for the launch of the Barrfly mocktail brand.