Heineken recently completed a dynamic sampling program to promote its brand and generate excitement for the upcoming F1 event. 
The campaign took place at over 10 Couche-Tard locations around Montreal, where consumers had the opportunity to taste Heineken 0.0, take photos on a winner's podium, and enjoy a game. Participants also entered an online contest for additional prizes. 

Brand ambassadors, dressed in stylish racing outfits, engaged with visitors to create a vibrant atmosphere. 

HXM oversaw the production of promotional assets, logistics, and staffing, ensuring the program's success.