
ALL DRESSED UP POP-UP
A complete restaurant transformation bringing Shania Twain's country aesthetic to McDonald's.
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Sandro Pop-up
House of XM was tasked with creating an engaging pop-up to celebrate Sandro's new store opening in Montreal, attracting brand exposure, engagement, and directing traffic to the store.
Experiential touchpoint: The pop-up featured Sandro's FW24 collection, Sandro-dressed brand ambassadors, photo opportunities, and complimentary refreshments and treats, fostering an enjoyable and immersive brand experience.
Positive Brand Perception: Visitors expressed enthusiasm for the Sandro brand, the aesthetic of the space, and the quality of the products. Social sharing was encouraged with visually striking setups and brand-specific photo moments.
2K+ Brand Interactions
300+ Visitors transitioned from the pop-up to the new Sandro store

A complete restaurant transformation bringing Shania Twain's country aesthetic to McDonald's.
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MediaCom and the M&M’s brand team approached us to ideate a larger than life OOH installation.
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