MediaCom and the M&M’s brand team approached us to ideate a larger than life OOH installation. We took it a few steps further, incorporating a photo opp within the bowl of the falling M&M’s installation, and included a sampling plan that distributed over 16K full size packs of M&Ms over the course of three days at Yonge & Dundas Square. 

The activation included: 

• 22’ tall Falling M&M’s installation
• Interactive photo opp 
• Brand Ambassadors
• Samping full size packs of M&M’s
• OOH media buy for 4 billboards surrounding Yonge & Dundas Square
• CGI Falling M&M’s digital extension for social channels.