COORS CHILL
“Made to Chill” ski resort activations
The winter tour is back for 2024!
We've enhanced the Coors Light Ski tour with additional assets and valuable merchandise. We've also extended the tour dates to include Ontario, although most locations are still in the Quebec region.
Skiers are invited to test their fate with the destiny game or showcase their skills in the snowboarding challenge to win some awesome swag.
Everyday participants have the chance to win the Coors Light ski suit by entering the daily draw.
700+ Refreshing surprises distributed
22 Activations completed
3,500+ Swag items distributed
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Sony PlayStation seized the opportunity at the 2024 NHL All-Star Fan Fair to promote the PS5 gaming console.
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