PEDIGREE | POP-UP

House of XM partnered with Weber Shandwick to launch Pedigree's new Drizzlers sauces through an innovative Central Park pop-up that created authentic connections between pet parents and their dogs.

The dual-experience activation served classic NYC hot dogs to humans while their four-legged companions sampled Pedigree's latest Drizzlers, positioning the brand at the intersection of New York culture and pet care.

Strategic influencer partnerships, including West from Summer House, amplified reach through genuine content creation. The high-traffic Central Park location maximized brand exposure while capturing organic consumer reactions that showcased real moments of discovery and delight.

With its content-first approach and dual-audience design, the activation successfully introduced Drizzlers to the market while reinforcing Pedigree's commitment to bringing families—both human and canine—together through shared experiences that celebrate the bond between pets and their parents.