McDonald’s REWARDING RETROGRADE

We created a ‘fortune telling’ machine out in the real world in Toronto and Montreal. By pressing a button on the machine, a fortune was generated and your stars were told, along with a randomized swag prize so you could make sure that you were on to a winner that day.

The activation included a branded tent for supplies and swag, crowd control, and a custom vending machine. The audio was pre-recorded with voice actors and was programmed with the specific fortune-telling cards that came out of the machine.

House of XM took care of all the logistics, production and content capture for the activations.